Portfolio
Real Projects. Real Results.
A look at the brands, platforms, and digital experiences we've built — from the ground up and from the inside out.
Brand Identity · Website · Content Platform
Under The Stripes Network
More Than a Podcast. A Voice for Officials.
Overview
Under The Stripes Network is a media platform dedicated to sports officials — referees, umpires, assigners, and coordinators across every level of competition. Founded by Louis Mays, the platform gives officials a voice through podcasts, interviews, educational resources, and community. LAMNOVA Creative built the brand identity, website, and content architecture from the ground up.
The Challenge
Sports officiating is one of the most overlooked and underrepresented communities in sports media. There was no dedicated platform telling the stories behind the calls — no brand, no digital home, no content infrastructure. The challenge was to build something that felt credible, professional, and compelling enough to attract officials, partners, and sponsors from day one.
Our Approach
We developed a full brand identity for Under The Stripes Network — name, visual system, logo, color palette, and voice — then built a multi-section website that functions as both a media hub and a community platform. The site includes podcast and video content, an official development resource library, a sponsorship/partnership portal, host profiles, and a growing archive of stories and spotlights. Every design decision was made to position the network as the leading media voice for sports officials nationwide.
Results
- Full brand identity built from concept to launch
- Multi-section website live at underthestripes.com
- Podcast, video, and resource library integrated
- Sponsorship and partnership portal live
- 30+ sports covered across content categories
- Growing national audience of officials and administrators
Services Provided
Website · Brand Refresh · Digital Presence
Top Flight Elite Organization
Elevating Athletes. Building Champions.
Overview
Top Flight Elite Organization (TFEO) is an AAU athletics organization based in Blythewood, SC, offering competitive basketball, soccer, and volleyball programs for youth athletes. With multiple teams across age groups and a growing regional presence, TFEO needed a digital home that matched the professionalism and ambition of the organization.
The Challenge
TFEO had an established athletic program and a loyal community, but their digital presence didn't reflect the level of organization and professionalism they'd built on the court and field. The website needed to serve multiple audiences simultaneously — athletes and families looking for tryout information, coaches and staff managing operations, donors and sponsors evaluating the organization, and fans following game results and news.
Our Approach
We worked with TFEO to refresh their digital presence and organize their web architecture around the needs of each audience. The site was restructured to surface tryout information, team rosters, news, and event details clearly — while also building out the Eagles Club membership and donation infrastructure, a sponsors and partners section, and a coaches and careers portal. The result is a site that works as hard as the athletes it represents.
Results
- Redesigned website with clear audience navigation
- Tryout and recruitment pages driving athlete inquiries
- Eagles Club membership and donation portal live
- Sponsors and partners section with sponsorship packet
- Coaches corner and careers portal integrated
- News and photo gallery keeping community engaged
Services Provided
More case studies coming soon.
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Ready to Build Something Like This?
Every project starts with a conversation. Tell us about your brand, your goals, and what you're trying to build — and we'll take it from there.